Real estate is more
than a transaction
It’s a pivotal life moment
Whether you're buying your first home in New York’s Capital Region, upgrading to your next, or investing in a property with renovation potential, I’m here to make the process seamless, educational, and (dare I say) even enjoyable.
Top 7%
Capital Region realtors in 2025
8+ Years
of experience in real estate & home renovation
$50+ Million
in sales to date
WHY CLIENTS TRUST US
A Smarter, More Strategic Approach TO REAL ESTATE
Data-driven
The real estate market moves fast, and emotional decisions can be costly. That’s why I take a data-driven approach, helping you analyze numbers, assess opportunities, and make strategic moves that align with both your lifestyle and long-term goals.
Personalized
Your real estate journey isn’t one-size-fits-all—so neither is our approach. Whether you’re buying, selling, or investing, we take the time to understand your goals, challenges, and long-term vision, then craft a plan that fits you.
Hands-on
From negotiations to renovations, we manage the moving parts so you don’t have to. Real estate can be unpredictable, but we aim to anticipate challenges before they arise—streamlining the process and ensuring a smooth, stress-free experience.
Founder and CEO of Bundle It Home
Hi, I’m Dana FARRELL
For me, real estate has never been just about buying & selling
I help clients see the full potential
As the daughter of a builder growing up in New York’s Capital Region, I was introduced to homebuilding and real estate at a very young age. After earning a degree in Architecture—and gaining hands-on experience in interior, commercial, and medical design—I ultimately found my way back to where it all started: residential homes.
When I became a licensed real estate broker, I noticed a common challenge: buyers often struggle to see a home's full potential, and sellers leave money on the table by skipping strategic updates.
That’s why I created Bundle It Home, because people deserve a partner in the process, not just a salesperson.
I wanted to create a service where clients feel truly supported—where they can expect honest advice, clear strategy, and the kind of creative problem-solving that makes complex decisions feel doable.
“There’s nothing like the moment a client realizes—this is it. Their hard work, their vision, their future… it all comes together. That moment is electrifying, and it’s what drives me every day.”
Today, I bring a holistic approach to real estate
One that blends market expertise with architectural insight and creative problem-solving.
Over the past 8+ years, I’ve built a reputation for helping clients reimagine their properties in ways that maximize both livability and long-term value.
I lead every client relationship with strategy, honesty, and a deep respect for their goals. I’m not here to sell you anything you don’t need. I’m here to advocate for smart, personalized decisions—ones that reflect how you want to live, what you can afford, and where you want to grow next.
Concierge Services
Over the years, I’ve built strong, trusted relationships with professionals across both real estate and renovation, so you’re never left wondering who to call or what to do next.
Real Estate Process Support:
Attorneys & Loan Officers
Home Inspectors
Septic, Sewer & Well Contractors
Licensed Mold & Radon Specialists
Civil, Structural, & Architectural Experts
Chimney Inspectors & Pest Control
Underground Radar Technicians
Renovation Planning & Management:
General Contractors
Interior & Exterior Painters
Plumbing & Electrical Contractors
Power Washing Services
Junk Removal Services
Cleaning Services
Interior Staging Professionals
Recognition
Dana is recognized as one of the top Capital Region real estate agents not only for standout transactions, but for the care, vision, and leadership she brings to every step of the process.
Recent highlights Include:
Top 200 Realtor – Capital Region, 2025
Ranked in the top 7% out of 4,400 agentsBest of Zillow – Premier Agent Status
Awarded for exceptional client experience & performanceTop Producer – While Under Howard Hanna, 2024
$12M in volume / 34 units sold
LET’S WORK TOGETHER
I help you see possibilities, and turn them into reality
Looking for a trusted real estate agent in Albany, Rensselaer, Schenectady, Saratoga, and surrounding areas in the Capital Region? From your first home to your next investment, we bring insight, strategy, and support to every step of your journey.
On a personal note…
My biggest blessings are spending time with my husband, our Irish-setter Huckleberry and our families. I find my calm through movement and singing, being outside, hitting the golf course, and giving back to causes I care about.
I believe that balance fuels creativity, and a fresh perspective is the key to uncovering possibilities. While helping you navigate the real estate and renovation jungle, I show up with creativity, confidence, and care. That mindset shapes everything I do—on and off the clock.
