Selling your home doesn't have to feel overwhelming

Whether you're trying to time the market, maximize your return, or just keep things moving with less stress, we’ll guide you with data-driven advice and a strategy that works for you.

Let’s Talk About Your Goals

Our Approach

1. Selling Isn’t One-Size-Fits-All

Some sellers want top dollar. Some want a fast close. Others just want to feel like they’re not navigating it alone. From assessing your home’s value to prepping it for the right buyer, we help you make choices that align with your timing, your finances, and your next chapter.

2. Strategy Backed by Market Expertise

Our high success rate isn’t luck. It’s the result of careful planning, honest communication, and decisions rooted in facts. With a deep understanding of the Capital Region market and what buyers are really looking for, we guide you toward smart, intentional choices.

3. Renovation Insights That Move the Needle

With a background in architecture and general contracting, we don’t just know how to list homes. Whether you’re planning minor upgrades or strategic pre-sale improvements, we help you determine how much value a renovation could realistically add.

Close up on hands and laptop showing real estate forms
A pink and black arrangement with small vase, pink flowers and interior design books

How We Help You Sell with Confidence

From the first walkthrough to the final signature, every step is part of a bigger plan tailored to you.

Explore Your Selling Options with Us

Start With a Custom CMA
Capital Region's real estate agent Dana Farrell smiling and working on a laptop

What Clients Say About Selling With Us

IMPORTANT

Thinking of selling your home on your own?

You could be leaving money on the table.

We get it, skipping the agent can seem like a smart way to save. But selling solo can come with more risks, effort, and uncertainty than most people expect. Here’s what you might be up against:

Incorrect Pricing
Without hyper-local data, it’s easy to overprice (and sit stale) or underprice (and leave money behind).

Tough Negotiations
Managing offers, inspections, and legal documents without experience can result in costly errors.

Limited Exposure
No MLS access means fewer buyers see your home, reducing your chances of a competitive offer.

Weak Positioning
Listings without professional photos, staging (if needed), or clear messaging tends to get overlooked.

Buyer Hesitation
Some buyers (or their agents) are wary of owner-listed homes, assuming details may be overlooked and co-brokers are to be negotiated or not provided.

Time-Consuming
ou're juggling showings, follow-ups, and paperwork—on top of your normal day-to-day.

One of the best agent sin New York's Capital Region Dana Farrell sitting at a desk in a bright office or home workspace, smiling and looking at the camera

Why sell with Bundle It Home

About Us

Whether it’s recommending cost-effective upgrades, navigating pre-listing prep, or managing complex sales, Dana brings structure, insight, and calm to a process that can feel otherwise overwhelming. 

Her boutique-style service ensures sellers of all experience levels feel supported, informed, and empowered to move forward with a clear plan.

Ready for less stress and better results?

Get Personalized Guidance

“she was very thorough in everything she did without being pushy or overbearing”

The sale of our house presented some challenges as we had already moved to another country. Despite the difficulties involved Dana did an amazing job! Ms. Farrell truly has a passion for her profession. She is well versed in the selling process and is very familiar with the area. From our initial contact until the closing she was very responsive, usually replying to my messages within a few minutes.

As first time sellers we had many questions, but Dana always got back to us quickly with detailed explanations and advice. Within 48 hours of the first showing she had four offers for us at asking price or above. The deal was completed quicker than we could have possibly expected. Dana is amazing at what she does and was an absolute pleasure to work with. I would highly recommend her to anyone looking for a quality real estate agent.

~Adam, Nassau, NY

FREQUENTLY ASKED QUESTION

  • We’ll provide a detailed Comparative Market Analysis (CMA) to assess your home’s current value, then schedule an on-site walkthrough to evaluate condition, features, and potential improvements. From there, we can map out a sale strategy that supports your next purchase—whether that means listing right away or preparing for a future move.

    We can also act as your design partner and liaison for new construction—helping you navigate selections, layouts, and finishes to ensure the final result reflects your vision and adds long-term value.

  • Many homeowners are hesitant right now due to high interest rates and limited inventory. That’s exactly why a smart, personalized strategy matters.

    We’ll start by reviewing the facts: your home’s current market value, your equity, and what you’re hoping to find next. After a walkthrough and detailed analysis, we’ll help you understand your options—including how to time your sale and purchase to give you more control and confidence.

    In today’s market, preparation is your greatest advantage and we’re here to make sure you have it.

  • Selling your home on your own might seem like a way to save money, but it often leads to pricing mistakes, limited visibility, and tough negotiations. Without access to the MLS or in-depth Capital Region real estate knowledge, it’s easy to misprice your home, miss serious buyers, or leave money on the table.

    When you work with a licensed agent, you benefit from strategic pricing, high-impact marketing, expert negotiation skills, and local insights that help you avoid costly mistakes. If you’re wondering, "Should I use a real estate agent?"—know that having the right partner can help you sell faster, smarter, and with less stress.

  • It depends on your goals. We walk clients through key questions like: Why move now? What do you owe? And what would the perfect timeline look like? Then we assess whether selling now or later makes the most sense for your financial and personal goals.

    Sometimes, an upgrade doesn’t have to mean changing houses. If you realize your current home still feels right, our design and renovation team can help you reimagine the space to better fit your evolving needs—without giving up that great interest rate.

  • We’re a licensed real estate brokerage in New York, proudly serving clients across the Capital Region—including Albany, Schenectady, Troy, Saratoga Springs, Latham, Clifton Park, Colonie, and surrounding towns. Our deep understanding of Capital Region real estate markets allows us to offer strategic advice based on hyper-local trends, pricing, and buyer behavior. If your property falls outside our core area, we’ll happily connect you with a trusted local agent who can help you succeed.

  • Selling your home involves more than just paying off your mortgage. Typical closing costs for sellers in NY include:

    • Agent commissions

    • NYS transfer tax

    • Attorney fees (varies—confirm with your attorney)

    • Inspection credits or repair concessions, if negotiated

    • Outstanding balances (your mortgage payoff or liens)

    Depending on your timeline and property, we can also talk about optional investments like pre-sale renovations that could improve your final sale price. We’ll walk you through every cost upfront so you can plan with clarity and avoid surprises.

  • Not always. We’ll walk through your home together and identify which repairs are essential and which ones may not impact your sale price. Our goal is to help you invest wisely—focusing only on the changes that improve buyer appeal or protect your leverage during negotiations.

  • Yes. We have experience helping clients navigate estate sales, including working with attorneys and managing any prep work needed to get the property market-ready. Whether it needs minor updates or a full clean-out, we’ll guide the process from start to finish.

  • The average time on market varies based on your property type, price point, and location, but most well-prepared homes in the Capital Region sell within 30–60 days. We help you position your home strategically from the start to attract serious buyers and avoid unnecessary delays.

Don’t Just List—Position Your Home to Win

Planning to sell a house in Capital Region, NY and looking for a real estate agent with your best interest in mind? You’re in the right place.

Let’s start with a personalized CMA