Define Your Goals

We start with a conversation about what matters most. Are you upsizing, downsizing, relocating, selling on behalf of an estate or simply ready for a change? What’s your ideal timeline, and how much equity do you have in your home? These answers shape everything—from pricing to marketing to whether updates are worth it. 

We’ll also walk you through the latest real estate commission changes in New York so you can make informed decisions about your potential net proceeds.

Property Walkthrough & CMA

We’ll walk through your home to understand its condition, features, and standout selling points. Then we’ll complete a detailed Comparative Market Analysis (CMA), factoring in recent sales, current listings, and local trends across the Capital Region. This helps us price your home competitively—and confidently. We’ll also review our recent sales and explain how we arrive at the best pricing and listing strategy for your unique goals.

Strategy Session

Once we understand your goals and market value, we’ll talk strategy:

- Do we list as-is, or make small updates first?

- Could a renovation boost your sale price or shorten time on market?

With a background in architecture and contracting, we advise on the smartest home improvements to sell your house—prioritizing updates that buyers notice and appraisers value.

Pre-Listing Prep

We make sure everything is ready to launch strong. We reverse-engineer your ideal listing date to create a smooth, strategic launch plan that includes:

- Professional photography
- Drone and virtual tours for properties over $375K
- Strategic staging (available at an additional cost if interested)
- Marketing materials
- MLS listing + syndication to top platforms

We can also partner with local professionals to provide mortgage options for potential buyers—offering added clarity and confidence during walkthroughs. A property binder with key details is available at showings to make the experience more informed and efficient for interested buyers.

Go Live & Show

Once we hit the market, we’ll coordinate showings, manage communication, and share feedback. If we receive multiple offers, we can explain how we can request a deadline and we’ll walk you through them clearly—so you can choose what works best.

Offer to Close

From inspections and appraisals to attorney review and final walkthroughs, we keep the process moving smoothly. You’ll get clear updates and honest guidance every step of the way.